Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’Please visit Marketing Land for the full article.
- 2 days ago, 24 May 19, 5:16pm -

The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku’s streaming platform.Please visit Marketing Land for the full article.
- 2 days ago, 24 May 19, 2:51pm -

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Please visit Marketing Land for the full article.
- 2 days ago, 24 May 19, 9:01am -

Here are three ways marketers can move into new markets while staying true to their core audience.Please visit Marketing Land for the full article.
- 2 days ago, 24 May 19, 8:00am -

Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes.Please visit Marketing Land for the full article.
- 3 days ago, 23 May 19, 1:31pm -

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands.Please visit Marketing Land for the full article.
- 3 days ago, 23 May 19, 11:56am -

SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it? The post The middle ground for single keyword ad groups (SKAGs) appeared first on Search Engine Watch.
- 2 days ago, 24 May 19, 2:59pm -

By default, campaigns on Google and Bing automatically show dynamic ad extensions. Quick fixes on how you could remove or manage them.The post Don’t let unwanted automated ad extensions keep you up appeared first on Search Engine Watch.
- 3 days ago, 23 May 19, 2:05pm -

I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.The post Nine types of meta descriptions that win more clicks appeared first on Search Engine Watch.
- 4 days ago, 22 May 19, 11:00am -

Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.The post Five ways blockchain will impact search marketing appeared first on Search Engine Watch.
- 5 days ago, 21 May 19, 2:27pm -

When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.The post Seven reasons why your rankings dropped and how to fix them appeared first on Search Engine Watch.
- 6 days ago, 20 May 19, 1:54pm -

IF functions are a versatile means to tailor ads to users in real time. Speed up the workflow and free up bandwidth to focus on things that truly count.The post Using IF functions on Google Ads to improve productivity appeared first on Search Engine Watch.
- 9 days ago, 17 May 19, 2:29pm -