Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. The post Apple’s big service launches hold few opportunities for marketers appeared first on Marketing Land.Please visit Marketing Land for the full article. - 11 hours ago, 25 Mar 19, 9:55pm -
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your...Please visit Marketing Land for the full article. - 16 hours ago, 25 Mar 19, 4:55pm -
Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests.The post Are your A/B tests just junk science? appeared first on Marketing Land.Please visit Marketing Land for the full article. - 16 hours ago, 25 Mar 19, 4:41pm -
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify.The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land.Please visit Marketing Land for the full article. - 4 days ago, 22 Mar 19, 7:03pm -
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions.The post Cognitive biases: How to get people to prefer your business appeared first on Marketing Land.Please visit Marketing Land for the full article. - 4 days ago, 22 Mar 19, 2:11pm -
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.The post 3 key components of mobile audience marketing appeared first on Marketing Land.Please visit Marketing Land for the full article. - 4 days ago, 22 Mar 19, 1:33pm -
Creating compelling content in today's day and age can be tough. Complete overview to on-page SEO essentials to provide a rich content experience.The post 10 on-page SEO essentials: Crafting the perfect piece of content appeared first on Search Engine Watch. - 4 hours ago, 26 Mar 19, 4:46am -
2018 has been transformative for the SEO industry, it's expected to top $80 billion in spending by 2020. AI creates new engagement possibilities.The post Five ways SEOs can utilize data with insights, automation, and personalization appeared first on Search Engine Watch. - 4 days ago, 22 Mar 19, 5:45pm -
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information you need.The post Social listening 101: Six crucial keywords to track appeared first on Search Engine Watch. - 4 days ago, 22 Mar 19, 3:10pm -
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. Here's what it is, examples, how to's, and tips for success.The post Robots.txt best practice guide + examples appeared first on Search Engine Watch. - 5 days ago, 21 Mar 19, 3:30pm -
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.The post How to increase conversions: Ideas, tools, examples appeared first on Search Engine Watch. - 5 days ago, 21 Mar 19, 12:40pm -
According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”.The post Eight tools you need for backlink generation appeared first on Search Engine Watch. - 6 days ago, 20 Mar 19, 5:00pm -
